Your Financial Compass Since 2018
Unbiased, data-backed personal finance articles on investing, budgeting, taxes, real estate and more — written for everyday Indians who want to make smarter money decisions.
⭐ Featured Article
Why Your Emergency Fund Is the Most Important Investment You'll Ever Make
Fresh Insights
Investing
We crunched the numbers on every major Indian mutual fund category over 10 years. The results might surprise you.
Budgeting
With rising EMIs and urban costs, we revisit the classic budgeting rule and propose an India-first version.
Tax Planning
After the 2025 budget changes, we break down exactly who benefits from each regime with real examples.
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FinWise Blog
200+ articles on personal finance, investing, and building wealth in India
⭐ Editor's Pick · Investing
Before you invest a single rupee in the stock market, there's one financial foundation that experts universally agree on. We break down exactly how much you need, where to keep it, and why it matters more than any hot stock tip ever will.
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Our Story
FinWise was born in 2018 out of frustration. I was a 26-year-old software engineer in Pune who knew I needed to "invest" but had no idea where to start. Every article I found was either jargon-heavy, sponsored content, or designed to sell me something.
So I spent two years learning — really learning — about personal finance, investing, and the Indian tax system. Then I started writing about it. Plainly. Honestly. Without ads or hidden agendas.
Today, FinWise reaches 12,000+ readers every month. The mission hasn't changed: make financial knowledge accessible to every Indian, regardless of their background or income level.
Rahul Kumar
Founder & Editor, FinWise
CFP® · Ex-Software Engineer
What We Stand For
We accept no paid placements, sponsored posts, or affiliate arrangements that could compromise our advice. Every recommendation is based purely on research and reader benefit.
We don't deal in opinions disguised as facts. Every claim is backed by data, government sources, SEBI regulations, or peer-reviewed research — always cited.
Finance is deliberately made complex to keep people dependent on advisors. We believe the opposite: when you understand your money, you make better decisions.
Most finance content is US-centric. We write specifically for Indian investors — covering SEBI rules, Indian tax laws, NPS, PPF, ELSS, and India-specific strategies.
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What's Inside Every Issue
What moved the markets this week, explained in plain English. No jargon, no noise — just what matters.
One practical thing you can do this week to improve your financial health. Small actions compound over time.
A link to our best article of the week — fully researched, data-backed, and written specifically for Indian investors.
One mind-bending number that challenges how you think about money, saving, or investing.
Important deadlines coming up — tax dates, advance tax, ITR filing, investment cut-offs — so you never miss one.
Every issue answers one real question from a reader. Submit yours and you might see it featured next Sunday.